Content Marketing: How Companies are Doing It [Infographic]

Why do companies pursue content marketing, and how are they doing it? A new Infographic from Marketo and ColumnFive Media reflects the growing importance of content marketing, and gives us some insight into the specific tactics being used today.

Here are some of the highlights:

  • Companies with over 1,000 employees use an average of 9 content marketing tactics. Some of the most popular include social media, articles, newsletters, case studies and blogs.
  • 54% of marketers use Facebook to distribute content.
  • The two biggest challenges when it comes to content marketing are: producing engaging content (36% of respondents) and producing enough content (21% of respondents).
  • B2B marketers allocate approx. 26% of their total marketing budgets to content marketing

Content Marketing Infographic

The data for this Infographic came from Marketo’s Content Marketing Cheat Sheet and the 2010 B2B Content Marketing white paper on benchmarks, budgets, and trends from MarketingProfs and Junta42!

Using Content to Reach and Engage Your B2B Audience [#B2Bchat]

You’ve heard it many times: Content is King. And in a world where B2B buyers go online to find answers to their questions, content marketing is central to any B2B marketer’s strategy.

How do we best create, and leverage content to reach our audiences? Join us for our next #B2Bchat where we dive in to everything related to B2B content marketing:

Q. What types of content are most effective in reaching a business audience? Video? Blog posts? Infographics? White papers?

Q. What is the typical life span of content?

Q. Who should write your content? Product team? Marketing? Outsourced?

Q. Should content be gated (behind a form) or open?

Q. As a B2B marketer, what is your most popular piece of content ever? Why?

Q. Should you allow others to republish your content?

Q. How do you make content more sharable?

Join us Thursday, April 7 at 5:00 p.m. Pacific. Follow #B2Bchat to join the conversation!