Balancing the Demand Equation: a Twitter Chat with Adam Needles on his new book

There’s a brand new book that’s making waves in the B2B marketing community. Balancing the Demand Equation, by Adam Needles, addresses the strategy and tactics needed to succeed in modern business to business demand gen.

Adam Needles is the Chief Strategy Officer at digital demand generation agency Left Brain DGA, and for our upcoming #B2Bchat, we’re joined by the author as he answers questions related to B2B marketing, demand generation, and his hot new book. Join us this Thursday, October 5 at 5:00 p.m.! To learn more, be sure to follow @abneedles and @b2b_chat.

(Update: Two lucky #B2Bchat participants will receive a free copy of Adam Needles’ new book, Balancing the Demand Equation!)

Here are some of the questions we’ll cover:

Q. How is the role of B2B marketers changing within their organizations?

Q. What are the biggest problems faced by B2B marketers today?

Q. How do you define “demand generation”?

Q. What are the different buyer types?

Q. What do you mean by “demand process integration”?

Q. How can you best market to inactive buyers?

Q. Content marketing… examples of a company that has nailed it?

Q. Which B2B case studies would you recommend?

Q. What are people saying about your new book, Balancing the Demand Equation?

 

“Dear B2B Marketer: Your world is changing, and here’s the field guide that shows you precisely how to adapt.” – Ann Handley (@MarketingProfs and Co-author of Content Rules) on Needles’ new book.

Balancing the Demand Equation is now available on Amazon.com.