What Apple is Doing to Beat Microsoft and Google

I’d like to share this fantastic presentation by French consulting firm faberNovel, a study on how Apple has maneuvered itself successfully in the market against Microsoft and Google.

Get Ready for the iBoard

I saw this image as a blog post comment yesterday and unfortunately can’t remember where I found it. If you know the copyright owner, please let me know so I can attribute it accordingly. This was just too funny to not share.

The Top 10 iPad Apps

It was just over two months ago that Apple CEO Steve Jobs unveiled the Apple iPad, the company’s new flagship product. As with the iPhone and iPod Touch, apps are going to be central to the iPad. Nearly all of Apple’s iPhone apps will run on the iPad, but there is also an emerging market for apps designed specifically for the iPad.

Here are the top 10 iPad apps available today, based on revenue:

  1. Things for iPad
    A task manager,  helping you keep track of to-do lists, due dates and projects.
  2. The Elements: A Visual Exploration
    The periodic table of elements, displayed intuitively and spectacularly on the iPad.
  3. OmniGraffle
    Turns the iPad into a canvas, white board or cocktail napkin.
  4. Flight Control HD
    The iPad version of the popular iPhone game which puts you in the role of a flight controller, with this version offering more space for landings and more airports.
  5. Plants vs. Zombies HD
    Based on the popular iPhone game – defend your home from a mob of zombies using plants to stop them in their tracks.
  6. N.O.V.A. – Near Orbit Vanguard Alliance HD
    Fight for humanity`s survival in this immersive space opera, also previously available for the iPhone.
  7. At Bat 2010 for iPad
    MLB`s latest app is a live game simulation, plus allows subscribers to tune in to live MLB games.
  8. Real Racing HD
    One of the top racing games for the iPhone, now available for iPad.
  9. Civilization Revolution for iPad
    The popular strategy game redesigned for the iPad.
  10. Geometry Wars: Touch for iPad
    The successful arcade game, with enhanced graphics and additional game modes exclusive to the iPad version.

The apps in the top 10 list are all relatively high priced, with the lowest being Flight Control HD for $4.99. But there are some apps in the top 50 which are more economically priced, such as the $1.99 World Atlas HD app from the National Geographic Society.

Apple has an up-to-date view of the top grossing iPad apps here. And if you’re looking for a complete list of iPad apps available in the app store, you can find them here as well.

What is the new Apple iPad?

SteveJobs-iPad-small

Earlier today, Apple CEO Steve Jobs announced the much-anticipated Apple iPad. The internet has been buzzing with speculation over the past few weeks at the prospect of this announcement. Many were calling it the iTablet, some thought it would be the iSlate. The Wall Street Journal humorously noted that the “last time there was this much excitement about a tablet, it had some commandments written on it.”

But this morning it became official.

What is the new Applie iPad?

The iPad is a content consumption device that will likely pave the way to a new category of devices, something that fits in between the smart phone and the laptop.

Apple lists the full specs of the iPad on its site. In many ways it is like a giant iPod Touch, including WiFi and 3G internet access.

Here are five of my favorite iPad features:

– multi-touch interface
– sharp looking LED display
– 10 hrs battery life, a month of standby life
– maps that also include Google street view
– the iBookstore (ePub format)

There are some things that the iPad still can’t do, such as:

– play Flash
– multi-task, e.g. you can’t listen to Pandora while writing an email

One of the most talked about features of the iPad is the iBookstore. Apple already has several publisher deals in place, and many more will likely follow. So the question that follows is, will the iPad be a Kindle killer? What will it do to Sony’s eBook?

And with the iPad infringe on the netbook market?

The entry price for the iPad was a pleasant surprise and lower than expected, at $499. It looks like Apple has learned form its experience with the iPhone where it entered the market slightly higher than it should have.

iPhone and iPod Touch owners will still be able to play all of the apps (currently just over 140,000) that are available for those devices, on the iPad. And app developers will be able to design separate apps which utilize the full capabilities of the iPad’s superior graphics and touch screen.

What’s next for the iPad?

Well, first there’s the wait. According to today’s announcement, it will be available 60 days from now in the US.

Once available, it will be more than interesting to see how the market handles the iPad. And if it succeeds, this tablet device will likely be the first generation of many more to come.