What have you got packed away in your carry-on? Or on your Kindle? Or iBook?
We’ll put the question to our #B2Bchat Twitter audience on June 27. Tune in at 5:00 p.m. Pacific to discuss this and several other questions such as:
Q. What is your preferred book format and why?
Q. Do you engage with authors via social media? Which authors are best at it?
Q. What are the hottest marketing books out at the moment?
Q. Which older marketing titles are must-reads for B2B marketers? Why?
Q. Which non-marketing books have taught you lessons that you’ve applied to your marketing career?
Join us for our latest online discussion with leading B2B marketers as we tackle the question: How to demonstrate the ROI of social media.
Q. Does your organization / your client have lead gen. targets for social media?
Q. How do you calculate the ROI of social media marketing?
Q. Do you currently measure the leads generated from social media? What is the best way to do so?
Q. How does the typical CxO perceive social media?
Tune in to #B2Bchat on Twitter: Thursday, April 12 at 5:00 p.m. Pacific, 8:00 p.m. Eastern]]>
But as social media becomes more accountable, marketers look for ways to generate leads throughout the process.
So how do you best turn fans into leads? Should they be considered in the same sentence? How do we separate followers from potential leads?
In our latest session of #B2Bchat, we dive into these questions and more. Join us on February 2, 2012 at 5:00 p.m. Pacific to discuss How to Turn Followers and Fans into Leads (and when not to).
Q. What is the definition of a sales-ready lead?
Q. Do you enter your followers and fans into Salesforce.com (or other CRM)?
Q. How do your social media followers fit into lead generation?
Q. What is the transition point between being a fan to being a lead?
Q. What’s the quickest way to turn customers into followers?
Adam Needles is the Chief Strategy Officer at digital demand generation agency Left Brain DGA, and for our upcoming #B2Bchat, we’re joined by the author as he answers questions related to B2B marketing, demand generation, and his hot new book. Join us this Thursday, October 5 at 5:00 p.m.! To learn more, be sure to follow @abneedles and @b2b_chat.
(Update: Two lucky #B2Bchat participants will receive a free copy of Adam Needles’ new book, Balancing the Demand Equation!)
Here are some of the questions we’ll cover:
Q. How is the role of B2B marketers changing within their organizations?
Q. What are the biggest problems faced by B2B marketers today?
Q. How do you define “demand generation”?
Q. What are the different buyer types?
Q. What do you mean by “demand process integration”?
Q. How can you best market to inactive buyers?
Q. Content marketing… examples of a company that has nailed it?
Q. Which B2B case studies would you recommend?
Q. What are people saying about your new book, Balancing the Demand Equation?
“Dear B2B Marketer: Your world is changing, and here’s the field guide that shows you precisely how to adapt.” – Ann Handley (@MarketingProfs and Co-author of Content Rules) on Needles’ new book.
Balancing the Demand Equation is now available on Amazon.com.
Chris Hosford, in his recent article in BtoB Magazine, points out that social and email interactions depend on each other much more than is commonly acknowledged. Should there be a stronger push towards the convergence of social media and email as it relates to customer and prospect communication? What are the best ways to leverage the two mediums in tandem?
Join other B2B marketers for a lively Twitter chat on Thursday, September 8 (5 p.m. Pacific, 8 p.m. Eastern) as we dive in to the following questions, and more!
Q. Do you collect social profile info for your customers/prospects?
Q. Does your email audience expect you to communicate with them via email?
Q. What are the best ways to get your social media audience to opt in to email communications?
Q. What are the best tools for bringing together social and email communication?
Q. Why are social media and email traditionally treated as silos?
Q. For the B2B marketer, what are the similarities between email and social media?
Q. Does an opt-in mean the same thing in social media as with email?]]>
I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics.
Here are some of the gems I found in the 70-page paper and which I cover in the video above.
This paper is a must-read for marketing executives that are aiming to improve their departments’ efficiency and accountability.]]>
Okay, so you’re sold on the value of having a blog for marketing purposes. In fact, as a B2B marketer, you have probably been at the blogging game for three or four years now.
But how have social media changed the way you blog? Are you getting everything you can out of your corporate blog? What are the latest tips and tricks needed to turn your blog into the backbone of your content marketing strategy? Do your Twitter and Facebook followers read your blog?
We’d like to hear from you in our upcoming live Twitter chat, June 23, 2011. Follow the #B2Bchat Twitter stream starting at 5:00 p.m. Pacific where we will discuss Blogging in the Social Media Ecosystem.
Questions will include:
Q. How do you come up with good topics to blog about?
Q. How often should you blog?
Q. What are the most useful blogging plugins?
Q. Should your blog content feed into your social channels, e.g. Facebook, Twitter, LinkedIn?
Q. How would you describe a good blog commenting strategy?
Q. What are the best ways to leverage existing blog content with social channels?
Imagine you are tasked with, or involved in, a major purchase decision for your company. Where do you go to for information? Whose advice do you seek and which recommendations carry weight?
As marketers, we understand value of word of mouth. Word of mouth is in our nature, and it’s powerful. How can we harness the opportunities before us to generate buzz, positive word of mouth, and new business referrals?
In our upcoming episode of #B2Bchat, we’ll look at B2B marketing as it relates to influence and word of mouth. Questions will include:
Q. What are the best ways to identify influencers in your industry?
Q. Do referral programs work? How?
Q. Brand advocacy: is it different in B2B?
Q. How can you (ethically) turn influencers into brand advocates?
Join us for the one-hour session, June 2 at 5:00 p.m. Pacific / 8:00 p.m. Eastern where we dive into the topic of Marketing to Influencers!]]>
Here are some of the highlights:
The data for this Infographic came from Marketo’s Content Marketing Cheat Sheet and the 2010 B2B Content Marketing white paper on benchmarks, budgets, and trends from MarketingProfs and Junta42!]]>