rapivir generico do viagra cytotec price in sa 360 2.5 mg cialis for 97 echte cialis bestellen accutane prescription acne medication reviews diflucan third trimester sildenafil citrate tablets ip 50 mg demerol lloyds pharmacy tadalafil 5m prices pgr 34 500 mg metformin diflucan australia pre pregnancy comprar viagra caxias sul accidentally took 40 mg prednisone and pegnant how to get cialis in myrtle beach sc cialis 60 ml liquid viagra how much beneficios de doxycycline 40 mg generic viagra super dulox force viagra generico farmacia online ro generic viagra all day chemist stopping finasteride treatment cipro hc otic 10 ml is how many ounces use of viagra pills clomid buy co uk sildenafil 25 mg dosage about cialis dosage do i need doctor prescription to buy viagra no prescription to buy cialis viagra india sales caterpillar 950e for sale in uk zithromax zoloft 75 mg to 100mg to ml pharmacy in dubai with cialis what is the shelf life of generic cialis best cold sore medicine zovirax dosage farmacia online espana cialis sample was kostet cialis in deutschen apotheken what is the drug prednisolone used for cordaflex 20 mg prednisone over the counter meds like clomid ampicillin inj 250mg tegretol lc generico de cialis farmacie online sicure per cialis canada comprare cialis originale in svizzera mirtazapine 15 mg coming off zoloft cialis next day shipping uk froze viagra accidently is it still safe how long before having sex should you take cialis generic viagra sales southafrica where to buy viagra for condoms can doxycycline hyclate cause nausea cialis in the navy how much vitamin a is in 40 mg of accutane doxycycline bird injectable brands viagra generic who takes paypal women take viagra counteract ssris what does finasteride 2mg por dia viagra copyright ends uk yahoo i need to buy clomid and hcg trigger shot can flagyl or cipro cause blood in urine generico propecia prescription side effect of viagra in on men in urdu viagra and canadian customs how long can you store cialis buy cipla tadalafil viagra in drink prank type token generics for viagra viagra online bestellen legal terms sildenafil dissolve in water zithromax price at target 200 400 mg cialis on line h7904 25 mg zoloft citrus aurantium 500 mg metformin pfizer viagra cheap buy viagra from pfizer online when should we take clomid what does viagra and cialis cost iss viagra paid in medicare what is the proper dose of doxycycline viagra ice cream for sale existe viagra femenino cialis 20mg 2cp chatting about viagra in chennai cialis de 20 mlg buying viagrawarsaw looking to buy viagra finasteride in the morning or night viagra prices lloyds buy doxycycline in london will metformin really help you lose weight viagra patent expiration date uk how to stop getting viagra emails toremifene and clomid pct reviews cialis otc in italy pct using nolvadex and clomid price buy prednisone 5mg clomid starting 100 mg cytotec price in egypt prezzo viagra 50 mg farmacia sildenafil 100 mg effetti can you buy zoloft over the counter in prague safety of viagra in young males viagra dose guidelines cost cialis blue cross blue shield tennessee deltasone hereisthebestin price sildenafil causes smooth muscle relaxation by ciprofloxacin 250 mg indicaciones del diflucan price in malaysia air zithromax single dose packet online non prescription safe viagra online finasteride 1 mg bioequivalence use of sildenafil tablets generic name of inderal buy cialis and clomid buy viagrafucc friends diflucan generic help with ringworm cialis for daily use prices accutane 20 mg review buy cost low viagra viagra per pill prices walmart viagra in trinidad can you take cialis before a colonoscopy propecia in price in pakistan finasteride generico 5 mg generico propecia comprar conjugation turkish viagra recipe can you take accutane with birth control prednisone 20 mg for arthritis wild viagra in toronto is it safe to take ginkgo biloba with zoloft sildenafil teva 50 mg reviews prescription for diflucan can u legally buy clomid cheapest propecia in aus yeast infection while on doxycycline safety data sheet tadalafil cheap propecia reviews prednisone pfapa syndrome in adults annual sales for cialis how long metformin stays in body sildamax 100mg viagra doxycycline in penicillin family sildenafil tabs in india where can i get viagra in las vegas prednisone dosage in ml finasteride tablets in philippines when is viagra generic doxycycline no prescription buy a que edad puedo usar viagra asics gt 2150 womens reviews on viagra cialis tadalafil generika propecia and rogaine best price prednisolone use in nephrotic syndrome fosfomicina hay en generico de cialis can you take prenatals with clomid consumo de 5 mg de cialis bouloux propecia generic desowen generico de cialis fratiorul meu generic viagra lilly brand cialis online cheap viagra seoul come si scrive cipro in inglese viagra best sites can buy viagra china difference in propecia and pro pak diflucan effectiveness time comprar priligy portugal acne treatment over the counter uk viagra whats the going price for nolvadex in aus dapoxetine india review worksheet buy 1 pill viagra ciprofloxacin sandoz 250 mg und pille overseas indian pharmacies for generic viagra ciprofloxacin dosage for klebsiella uti in dog viagra dosage mg kg prezzo cialis 5 mg in farmacia galeno can you buy metformin over the counter how and where does lasix work in the kidney does cipro treat chlamydia tradonal odis 50 mg bijwerkingen cialis were to buy viagra over the counter what are cheaper alternatives to ciprodex viagra international mastercard necesito comprar cytotec en colombia viagra in ihd can i buy cipro 500 mg over the counter lasix 25 mg compresse furosemida can you buy lasix online online doctors prescriptions viagra buy cialis in tj viagra cost wal mart specialist 6 in the army qui connait le clomid 50 mg 25 mg zoloft reviews by male cost of finasteride 1mg in india over the counter cialis in london viagra online apotek can lasix cause ringing ears cialis online basso prezzo why too buy zovirax sydney einkaufen viagra where can i buy original viagra online in pakistan nolvadex without prescriptions when is it the best time to take zoloft doxycycline used to treat uti talavera puebla donde comprar viagra generic cialis in cabo sildenafil 100 mg duracion de cocaina bekommt man viagra in spanien ohne rezept cialis 5 mg tablet mrp cialis viagra cost prednisone 20 mg for 5 days weight gain propecia online viagra tadalis expressonlinedrugs vildagliptin 50 mg metformin hydrochloride 500 mg how can i safely stop taking zoloft bamitol pomada donde comprar viagra cytotec pills price philippines samsung where i get viagra in saudi glucophage xr 750 mg opinie opel long lasting viagra tablets in pakistan do i have to take viagra everyday what is a natural substitute for viagra doxycycline sold online us lisodura 10 mg prednisone cat costa viagra 100 ml viagra tablet propiedades de cialis 20 mg prednisone dose in 12 year lod for poison oak cialis gold best time of action sildenafil 50 mg argentina pengertian panca inderal lidah in english acetato de ciproterona 2mg etinilestradiol 0.035 mg united healthcare accutane coverage what happens when a girl takes a viagra price in inr nolvadex 20 mg 30 tablet the best viagrafor masterbation diflucan 100 mg foglietto illustrativo how do you take 100mg of clomid doxycycline hyclate vs monohydrate cost buy propecia online low price ciprofloxacin price in nigeria glucophage forte 850 mg bijsluiter does clomid cause uterine fibroids come comprare il cialis in farmacia original viagra in ludhiana how many teaspoons of liquid tadalafil to take what is ciprofloxacin teva 500 mg used for clomid calculator uk metformina 850 mg en el embarazo how to buy viagra in tijuana legally ciprofloxacino 500 mg baycip zoloft 25 mg effective prednisone 50 mg sinus infection price comparison generic cialis can 500 mg zithromax cure chlamydia cialis from india bottles donde puedo comprar cytotec en nicaragua pfizer brand viagra online use of metformin in pcos is it safe to use more than one cialis trausan 100mgml ampicillin recipe metformin spc ireland best makeup after accutane propranolol hcl 10mg review buy prednisone 5mg where to buy cialis in belfast dapoxetine online uk can you buy viagra over the counter in bulgaria viagra for sale online usa viagra in farmacia costi accutane best thing ever did viagra tablets price in india diflucan for pets in uk tildiem retard 200 mg bijsluiter nolvadex ciprofloxacin market best dosage for cialis 15 mg or 20 mg can clomid cause ovary pain will zoloft show up in a military drug test easiest way to get a prescription for propecia cialis cost without insurance yahoo what if i take clomid and am pregnant alfajor cachafaz donde comprar viagra use of iv lasix minoxidil finasteride price cialis 5 mg precio en colombia viagra erection without arousal generico de viagra en venezuela se with blue cross plan 105 what will viagra cost sildenafil online boots on sale metformin pharmacology review comprar viagra farmacias madrid doxycycline 50 mg safe with aleve list of generic brands of finasteride in south africa fake cytotec pfizer deltacortene 5 mg compresse prednisone withdrawal 100 mg chewable viagra reviews can you get finasteride over counter where can you buy viagra in ireland can propranolol cause blood in urine knuckle duster buy online uk viagra can you take cialis while taking metoprolol viagra sales mexico discover viagra with dapoxetine australia much does 30 day supply zoloft cost is it safe to take ibuprofen with propranolol longifene 25 mg of zoloft what form of vitamin a is in accutane took viagra didnt work prednisone safe short term opiniones comprar cialis over the counter replacement for viagra generic viagra quebec silagra 100 sildenafil citrate india loghat 10 mg prednisone roaccutane capsules 10mg price in mumbai dapoxetine canada revew cialis price mercury metformin price 500mg viagra often can you take doxycycline to treat lung infection anti socialism in a sentence doxycycline bronchitis dose anna maria viagra generic is it safe to get pregnant on prednisone over the counter cialis walmart is diflucan over the counter drug generic viagra in thiruvanandapuram usda generic viagra cytotec in bahrain price of lasix eye surgery are prescriptions needed for a viagra sunrise tadalafil 20 mg from india weight gain on 25 mg zoloft deltacortene 25 mg atc h02ab07 prednisone uses metformin over counter uk apranax 500 mg bijsluiter viagra what is price of viagra in dubai order prednisone baownbeuv zovirax eye ointment boots uk viagra causa ansiedade major ingredients in cialis local cialis prices security industry specialists reviews viagra for sale online next day delivery. uk finasteride tablets buyers sildenafil 100mg blueberry propranolol 80 mg twice a day dosage accutane lowest dose viagra brand image when will viagra prices drop order lasix fast ampicillin in urinary tract infections zoloft in adhd cost of ciprodex without insurance cialis 20 mg prices with prescription sa specialist reviews zovirax creme montreal clomid reviews yahoo cheap viagra dapoxetine next day viagra delivery in usa list of tesco stores selling viagra vendas kinesiologicas donde comprar viagra where can i buy legit viagra online how much viagra in a bottle how carry generic viagra lek propranolol wzf 10 mg doxycycline 100 mg twice daily cialis kaufen 10mg flexeril 4 2.5 ml cialis is it safe to take doxycycline and amoxicillin can your doctor prescribe you viagra for sale zoloft 100 mg withdrawal from marijuana where to get nolvadex in kuala lumpur can you crush up zithromax and put in food generic viagra soft tabs canada socialist realism art in los angeles cytotec 200 mg posologie daily power does cialis affect blood pressure socialism today in the u.s vs the 19 century buying viagra while in mexico 300 mg diflucan for yeast infection order cialis on phone para que serve o medicamento selozok 25 mg of zoloft leighton masters cialis groove cruise sildenafil tablets online india novo prednisone 5 mg 6 a day for 5 days cheap generic viagra on ebay prednisone 5 mg bijwerkingen herbal viagra boots cialis 5 mg hungary half inderal la prolonged release capsules 80mg he puts viagra in her drink inderalili 10 mg zoloft generic for ambien which company makes cialis in india viagra usage information purchase liguidtadalafil prednisone during delivery diflucan ohne rezept bestellen 100 mg clomid without prescription can you take half a cialis 10 mg and still get results diabetics taking viagra is it safe buy metformin er 500 mg no prescription where to go to buy cialis without a perscription prezzo di cialis 5 mg lexapro vs zoloft in pregnancy doxycycline vs malarone tadalafil pro 40 mg prednisone 10 mg 12 day taper sildenafil viagra super active 100mg prednisone 10 mg bijwerkingen metformina 850 mg engorda advertencias y precauciones priligy buy dapoxetine guercmorteo cost izmir cialis 100 mg does 10 mg accutane work cialis 20mg equals what mg of viagra but generic cialis with mastercard usda generic cialis fed ex rx cart accutane review necesito comprar viagra en chile palo quanto costa il farmaco zoloft postpartum depression treatment zoloft generic name order viagra pessaries whats just as good as viagra thats over the counter generico do viagra teuto 8 buy zoloft priligy nhs prescription liotrix generic cialis pills equal to viagra buy viagra over the counter in houston can you take wellbutrin and viagra 3 50 mg zoloft is it safe to use ciprobay hc otic during pregnancy tiger 120 mg sildenafil bijwerkingen propranolol 80 mg retard prednisone 20 mg taper schedule for percocet cialis 20 take in 24 hours when will cialis become generic in usa cialis use in young men ampicillin 250 mg capsule visual propecia rowcmoadreders price viagra paypal netherlands online viagra site reviews where is cipro situated in pretoria viagra 100 mg costo palexia retard 25 mg zoloft cost of tamoxifen citrate nolvadex clomid pills buy online can you buy cialis in brazil zoloft suicidal ideation bestaat viagra voor vrouwen es seguro usar cialis amoxil suspension 500 mg 5 ml bottle ocd specialists in ct what lotion to use on accutane viagra medicine price in pakistan of anti smoking cannabis with glucophage sr 1000 mg is it safe where can i get viagra from soho london viagra edmonton and home delivery aldomet 250 mg bijsluiter viagra generic nolvadex price can i take clomid and vitamin e together cipro 250 mg how long does it take effect cialis fast acting online pfizer viagra bestellen counterfeit accutane price propecia best nolvadex chemist warehouse how much does amoxil cost at walmart houstontx. doxycycline how many tablets in packets comprar tamoxifeno nolvadex best metformin brand for polycystic ovaries viagra online bestellen ohne rezept erfahrungen babbel how long after clomid should i use opk retail price of viagra 100mg coupons can women take cialis what if you accidentally take two propecia in one day doxycycline accord 100mg dispers tabletten viagrain australia cialis latest price uk how to get generic propecia wieviel mg viagra zithromax reviews for chlamydia metformin weight loss anti psychotics in the elderly how do i know if my viagra is real manforce cialis online cheapest viagra stay in the system pill like viagra over the counter tadalafil liquid suspension genericos de cialis y viagra is there big difference in 5mg and 10 mg cialis results buy cialis online no prescription rx best place to buy cialis online australian 60 mg a day prednisone cialis canada online pharmacy viagra how often does accutane cause hair loss inderal drug bank how long does zithromax work in your system sirdalud 4mg generico de cialis monthly cost everyday cialis prednisolone tabletten 20 mg nebenwirkungen cortisone
Warning: Cannot modify header information - headers already sent by (output started at /home/aspoeth/marketingfinger.com/wp-load.php(25) : eval()'d code:1) in /home/aspoeth/marketingfinger.com/wp-includes/feed-rss2.php on line 8
Marketing Finger http://www.marketingfinger.com Pointing out interesting stuff Thu, 27 Jun 2013 06:38:44 +0000 en-US hourly 1 http://wordpress.org/?v=4.3.9 What are marketers reading this summer? http://www.marketingfinger.com/2013/06/what-are-marketers-reading-this-summer/ http://www.marketingfinger.com/2013/06/what-are-marketers-reading-this-summer/#comments Thu, 27 Jun 2013 06:38:44 +0000 http://www.marketingfinger.com/?p=1171 The Fourth of July is just around the corner and for many of us, that means the official beginning of summer. With the new season come thoughts – or perhaps mere dreams – of lazy days ahead. Perhaps camping, road trips, flights to far away places, and time to catch up on some summer reading.

What have you got packed away in your carry-on? Or on your Kindle? Or iBook?

We’ll put the question to our #B2Bchat Twitter audience on June 27. Tune in at 5:00 p.m. Pacific to discuss this and several other questions such as:

Q. What is your preferred book format and why?

Q. Do you engage with authors via social media? Which authors are best at it?

Q. What are the hottest marketing books out at the moment?

Q. Which older marketing titles are must-reads for B2B marketers? Why?

Q. Which non-marketing books have taught you lessons that you’ve applied to your marketing career?


http://www.marketingfinger.com/2013/06/what-are-marketers-reading-this-summer/feed/ 2
Pushing the Right Buttons to Viral Video Success http://www.marketingfinger.com/2012/04/pushing-the-right-buttons-to-viral-video-success/ http://www.marketingfinger.com/2012/04/pushing-the-right-buttons-to-viral-video-success/#comments Sat, 14 Apr 2012 20:07:45 +0000 http://www.marketingfinger.com/?p=1140 This video crossed my radar this morning and I think it’s brilliant. I wonder how many “push the button” spin-offs this will create?

http://www.marketingfinger.com/2012/04/pushing-the-right-buttons-to-viral-video-success/feed/ 0
How to Demonstrate the ROI of Social Media http://www.marketingfinger.com/2012/04/how-to-demonstrate-the-roi-of-social-media/ http://www.marketingfinger.com/2012/04/how-to-demonstrate-the-roi-of-social-media/#comments Thu, 12 Apr 2012 03:40:58 +0000 http://www.marketingfinger.com/?p=1129 As social media marketing matures from “something we have to do”, to “something we have to do well”, the question of social media ROI begins to rear its ugly head. But for the strategic marketer, the question may not be as intimidating.

Join us for our latest online discussion with leading B2B marketers as we tackle the question: How to demonstrate the ROI of social media.

Q. Does your organization / your client have lead gen. targets for social media?

Q. How do you calculate the ROI of social media marketing?

Q. Do you currently measure the leads generated from social media? What is the best way to do so?

Q. How does the typical CxO perceive social media?

Tune in to #B2Bchat on Twitter: Thursday, April 12 at 5:00 p.m. Pacific, 8:00 p.m. Eastern

http://www.marketingfinger.com/2012/04/how-to-demonstrate-the-roi-of-social-media/feed/ 0
How to Turn Followers and Fans into Leads (and when not to) http://www.marketingfinger.com/2012/02/how-to-turn-followers-and-fans-into-leads-and-when-not-to/ http://www.marketingfinger.com/2012/02/how-to-turn-followers-and-fans-into-leads-and-when-not-to/#comments Thu, 02 Feb 2012 22:02:52 +0000 http://www.marketingfinger.com/?p=1115 One of the most evident goals of a social media program is to grow the fan base. Publish great content, develop a voice, reach out to others in social networks, rinse and repeat.

But as social media becomes more accountable, marketers look for ways to generate leads throughout the process.

So how do you best turn fans into leads? Should they be considered in the same sentence? How do we separate followers from potential leads?

In our latest session of #B2Bchat, we dive into these questions and more. Join us on February 2, 2012 at 5:00 p.m. Pacific to discuss How to Turn Followers and Fans into Leads (and when not to).

Q. What is the definition of a sales-ready lead?

Q. Do you enter your followers and fans into Salesforce.com (or other CRM)?

Q. How do your social media followers fit into lead generation?

Q. What is the transition point between being a fan to being a lead?

Q. What’s the quickest way to turn customers into followers?

Photo by Lawrence Barnes

http://www.marketingfinger.com/2012/02/how-to-turn-followers-and-fans-into-leads-and-when-not-to/feed/ 0
Balancing the Demand Equation: a Twitter Chat with Adam Needles on his new book http://www.marketingfinger.com/2011/10/balancing-the-demand-equation-a-twitter-chat-with-adam-needles-on-his-new-book/ http://www.marketingfinger.com/2011/10/balancing-the-demand-equation-a-twitter-chat-with-adam-needles-on-his-new-book/#comments Wed, 05 Oct 2011 03:26:00 +0000 http://www.marketingfinger.com/?p=1096 There’s a brand new book that’s making waves in the B2B marketing community. Balancing the Demand Equation, by Adam Needles, addresses the strategy and tactics needed to succeed in modern business to business demand gen.

Adam Needles is the Chief Strategy Officer at digital demand generation agency Left Brain DGA, and for our upcoming #B2Bchat, we’re joined by the author as he answers questions related to B2B marketing, demand generation, and his hot new book. Join us this Thursday, October 5 at 5:00 p.m.! To learn more, be sure to follow @abneedles and @b2b_chat.

(Update: Two lucky #B2Bchat participants will receive a free copy of Adam Needles’ new book, Balancing the Demand Equation!)

Here are some of the questions we’ll cover:

Q. How is the role of B2B marketers changing within their organizations?

Q. What are the biggest problems faced by B2B marketers today?

Q. How do you define “demand generation”?

Q. What are the different buyer types?

Q. What do you mean by “demand process integration”?

Q. How can you best market to inactive buyers?

Q. Content marketing… examples of a company that has nailed it?

Q. Which B2B case studies would you recommend?

Q. What are people saying about your new book, Balancing the Demand Equation?


“Dear B2B Marketer: Your world is changing, and here’s the field guide that shows you precisely how to adapt.” – Ann Handley (@MarketingProfs and Co-author of Content Rules) on Needles’ new book.

Balancing the Demand Equation is now available on Amazon.com.



http://www.marketingfinger.com/2011/10/balancing-the-demand-equation-a-twitter-chat-with-adam-needles-on-his-new-book/feed/ 0
Social Media and Email: Two Separate Worlds? #B2Bchat http://www.marketingfinger.com/2011/09/social-media-and-email-two-separate-worlds-b2bchat/ http://www.marketingfinger.com/2011/09/social-media-and-email-two-separate-worlds-b2bchat/#comments Thu, 08 Sep 2011 15:44:19 +0000 http://www.marketingfinger.com/?p=1088 Email marketing and social media marketing – two core marketing channels – were born approximately a decade apart. And among most B2B marketing organizations, social media and email are still handled as two separate entities.

Chris Hosford, in his recent article in BtoB Magazine, points out that social and email interactions depend on each other much more than is commonly acknowledged. Should there be a stronger push towards the convergence of social media and email as it relates to customer and prospect communication? What are the best ways to leverage the two mediums in tandem?

Join other B2B marketers for a lively Twitter chat on Thursday, September 8 (5 p.m. Pacific, 8 p.m. Eastern) as we dive in to the following questions, and more!

Q. Do you collect social profile info for your customers/prospects?

Q. Does your email audience expect you to communicate with them via email?

Q. What are the best ways to get your social media audience to opt in to email communications?

Q. What are the best tools for bringing together social and email communication?

Q. Why are social media and email traditionally treated as silos?

Q. For the B2B marketer, what are the similarities between email and social media?

Q. Does an opt-in mean the same thing in social media as with email?

http://www.marketingfinger.com/2011/09/social-media-and-email-two-separate-worlds-b2bchat/feed/ 0
The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways http://www.marketingfinger.com/2011/07/the-definitive-guide-to-marketing-metrics-and-analytics-key-take-aways/ http://www.marketingfinger.com/2011/07/the-definitive-guide-to-marketing-metrics-and-analytics-key-take-aways/#comments Sun, 31 Jul 2011 02:30:34 +0000 http://www.marketingfinger.com/?p=1070

I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics.

Here are some of the gems I found in the 70-page paper and which I cover in the video above.

  1. Define targets for each of your marketing campaigns as you plan them. Consider setting a ‘best possible outcome’, ‘worst case scenario’ and ‘most likely outcome’. Express these targets in terms of number of leads, amount of incremental revenue to be generated, or in terms of anticipated ROI.
  2. Keep 10% of your marketing budget for ‘Marketing R&D’. Experimentation can lead to new best practices. Acknowledge that you are experimenting with some of your programs and detach those from revenue targets.
  3. Don’t Measure Just for the Sake of Measurement. Before you invest time and resources in measuring a data set, you should know what you would do if the answer turned out to be X or Y.
  4. Define Distinct Stages in your Customer’s Buying Cycle. Especially in B2B, with longer sales cycles, you need to acknowledge the fact that there are several stages in the buying cycle. Marketing’s work will not only generate leads, but also help move leads forward through these stages. This requires fixed definitions – understood across the marketing and sales organization – based on business rules.
  5. Marketo's Demand Generation Funnel (simplified)

  6. Measure Flow, Balance, Conversion and Velocity of Leads. Once you have lead stages defined, the following metrics will be most important: Flow (# of people entering the stage), Balance (current inventory in that stage), Conversion (% of names, on average, that make it from the previous stage) and Velocity (time it takes, on average, to complete the stage).
  7. Aim to knowing the answers to these crucial questions: What would be the expected ROI if your marketing budget increased by 10%. What would be the impact on sales closed? Alternately, what would be the impact on sales if the budget was decreased 10%? Questions like these test marketing’s maturity.

This paper is a must-read for marketing executives that are aiming to improve their departments’ efficiency and accountability.

http://www.marketingfinger.com/2011/07/the-definitive-guide-to-marketing-metrics-and-analytics-key-take-aways/feed/ 1
Blogging in the Social Media Ecosystem http://www.marketingfinger.com/2011/06/blogging-in-the-social-media-ecosystem/ http://www.marketingfinger.com/2011/06/blogging-in-the-social-media-ecosystem/#comments Thu, 23 Jun 2011 00:37:01 +0000 http://www.marketingfinger.com/?p=1054 Funny image about blogging

Photo credit: Scott Beale / Laughing Squid

Okay, so you’re sold on the value of having a blog for marketing purposes. In fact, as a B2B marketer, you have probably been at the blogging game for three or four years now.

But how have social media changed the way you blog? Are you getting everything you can out of your corporate blog? What are the latest tips and tricks needed to turn your blog into the backbone of your content marketing strategy? Do your Twitter and Facebook followers read your blog?

We’d like to hear from you in our upcoming live Twitter chat, June 23, 2011. Follow the #B2Bchat Twitter stream starting at 5:00 p.m. Pacific where we will discuss Blogging in the Social Media Ecosystem.

Questions will include:

Q. How do you come up with good topics to blog about?

Q. How often should you blog?

Q. What are the most useful blogging plugins?

Q. Should your blog content feed into your social channels, e.g. Facebook, Twitter, LinkedIn?

Q. How would you describe a good blog commenting strategy?

Q. What are the best ways to leverage existing blog content with social channels?

Share this on Twitter

http://www.marketingfinger.com/2011/06/blogging-in-the-social-media-ecosystem/feed/ 1
Marketing to Influencers [#B2Bchat] http://www.marketingfinger.com/2011/06/marketing-to-influencers-b2bchat/ http://www.marketingfinger.com/2011/06/marketing-to-influencers-b2bchat/#comments Thu, 02 Jun 2011 22:14:39 +0000 http://www.marketingfinger.com/?p=1039 “Being good… is different than being worth talking about.” – Andy Sernovitz

Imagine you are tasked with, or involved in, a major purchase decision for your company. Where do you go to for information? Whose advice do you seek and which recommendations carry weight?

As marketers, we understand value of word of mouth. Word of mouth is in our nature, and it’s powerful. How can we harness the opportunities before us to generate buzz, positive word of mouth, and new business referrals?

In our upcoming episode of #B2Bchat, we’ll look at B2B marketing as it relates to influence and word of mouth. Questions will include:

Q. What are the best ways to identify influencers in your industry?

Q. Do referral programs work? How?

Q. Brand advocacy: is it different in B2B?

Q. How can you (ethically) turn influencers into brand advocates?

Join us for the one-hour session, June 2 at 5:00 p.m. Pacific / 8:00 p.m. Eastern where we dive into the topic of Marketing to Influencers!

http://www.marketingfinger.com/2011/06/marketing-to-influencers-b2bchat/feed/ 0
Content Marketing: How Companies are Doing It [Infographic] http://www.marketingfinger.com/2011/05/content-marketing-how-companies-are-doing-it-infographic/ http://www.marketingfinger.com/2011/05/content-marketing-how-companies-are-doing-it-infographic/#comments Mon, 16 May 2011 17:35:23 +0000 http://www.marketingfinger.com/?p=1030 Why do companies pursue content marketing, and how are they doing it? A new Infographic from Marketo and ColumnFive Media reflects the growing importance of content marketing, and gives us some insight into the specific tactics being used today.

Here are some of the highlights:

  • Companies with over 1,000 employees use an average of 9 content marketing tactics. Some of the most popular include social media, articles, newsletters, case studies and blogs.
  • 54% of marketers use Facebook to distribute content.
  • The two biggest challenges when it comes to content marketing are: producing engaging content (36% of respondents) and producing enough content (21% of respondents).
  • B2B marketers allocate approx. 26% of their total marketing budgets to content marketing

Content Marketing Infographic

The data for this Infographic came from Marketo’s Content Marketing Cheat Sheet and the 2010 B2B Content Marketing white paper on benchmarks, budgets, and trends from MarketingProfs and Junta42!

http://www.marketingfinger.com/2011/05/content-marketing-how-companies-are-doing-it-infographic/feed/ 1