Pointing out interesting things in marketing
Apple Study: 8 easy steps to beat Microsoft (and Google) View more presentations from Ouriel Ohayon. I’d like to share this fantastic presentation by French consulting firm faberNovel, a study on how Apple has maneuvered itself successfully in the market against Microsoft and Google. Tweet
More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Many of us will remember when we used to process raw Excel lists, handing over hundreds of names with job titles and companies to our sales department, only to find that leads weren’t being followed up on. It … Read more
I saw this image as a blog post comment yesterday and unfortunately can’t remember where I found it. If you know the copyright owner, please let me know so I can attribute it accordingly. This was just too funny to not share. Tweet
It was just over two months ago that Apple CEO Steve Jobs unveiled the Apple iPad, the company’s new flagship product. As with the iPhone and iPod Touch, apps are going to be central to the iPad. Nearly all of Apple’s iPhone apps will run on the iPad, but there is also an emerging market … Read more
Earlier today, Apple CEO Steve Jobs announced the much-anticipated Apple iPad. The internet has been buzzing with speculation over the past few weeks at the prospect of this announcement. Many were calling it the iTablet, some thought it would be the iSlate. The Wall Street Journal humorously noted that the “last time there was this … Read more
If you’re interested in the future of Search and have got an hour and a half to spare, I highly recommend sitting down with your favorite beverage and watching this video. In this video, Google presents their most significant product releases of the year, including real time search. Marissa Mayer starts off by presenting four … Read more
I was in a Sony store last night. Walking through the mall, I was lured in by the glossy TV screens and the idea of potentially making the move from DVD to Blu-Ray. I’ve never owned an Blu-Ray player and, to be honest, have been somewhat skeptical whether Blu-Ray will quickly replace the ubiquitous DVD … Read more
Google Wave has been the talk of the town over the past few days. Techies everywhere have been clamoring to the 100,000 invites which were sent out last week. It has been a trending topic on Twitter and the first reviews are coming in. As luck would have it, I`m not one of the fortunate … Read more
It’s been a while since I’ve written a full blog post, while looking down at my last couple of posts which have simply embedded videos. And when this latest idea came to me, I felt guilty for once again taking the “easy” route of just republishing information. But this one is too good to pass … Read more