Entries Tagged 'General' ↓

Seth Godin: Quieting the Lizard Brain from 99% on Vimeo.

Why do humans abandon projects just before they’re finished? In this talk, recorded at the 99% Conference, Seth Godin explains how our fearful “lizard brain” often gets in the way of success.

Here’s a shout out to @w_chris_davies who first pointed out this talk to me.

I normally don’t stray too far from marketing when I post on this blog, but this is too beautiful to not re-publish. This time-lapse video collage of downtown Vancouver captures the beauty of one of the best cities in the world. The filming is fantastic and interplay of light, water, fog and frost is mesmerizing.

Being a Vancouverite by birth, I can’t help but feel a sense of pride with the upcoming 2010 Olympics. You can feel the momentum picking up as the Olympic games draw closer every day.

Just a few days ago, we were circulating this video around the office at Enquiro. It’s a new commercial from Tourism BC, a client of ours, titled You Gotta Be Here in 2010. Enjoy!

Google made a couple of significant product announcements this week. Below you’ll find brief introductions to Google Goggles (image recognition on the Android phone) and real time search results on the Google search results page.

During the course of a week, I’ll scan hundreds of tweets, receive dozens of newsletters and flip through numerous blog posts. Here are a few which I think you’ll enjoy.

1. What if Google had to design their user interface for Google?

Not brand new, but nevertheless a good laugh and SEO 101 lesson for any search marketer! How would you apply SEO best practices to the Google home page? Here the author demonstrates cross linking, fresh content, social bookmarking, reinforcing with keyword content, and a keyword-rich URL for Google’s search page.

2. Omniture’s Pick the Winner

Brilliantly designed for their target market, Omniture scores big with this new ‘Pick the Winner’ campaign. Step up to the vintage arcade machine and try your hand at guessing the correct results to A/B tests. How high did you score?

3. The Impact of Google’s Social Search

Jeremiah Owyang weighs in on how Google’s Social Search will change web strategy.

4. The Complete Guide to Google Wave

A little over a month after Google Wave was released in limited numbers to the public, the first Google Wave guide book has come out. It’s long, detailed and thorough. And the online version is completely free.

5. The 10 Best Leadership Books of All Time

A Washington Post article that presents a list of top leadership books, according to Jack Covert and Todd Sattersten.

Here is a (very) quick look back at the Google story over the last 11 years. From Stanford to Mountain View and around the world, featuring many different products, starting with BackRub (Search) up to Google Wave, StreetView and Chrome.

This is a 45-minute video of Matt Cutts’ recent presentation at WordCamp – has to be one of the best recent summaries of SEO best practices you can find on video. My thanks go out to Jody Nimetz at the Marketing Jive blog for passing this my way.

“What is a browser?” This is the question that Ji Lee took to the streets of New York. Listen to the variety of answers and enjoy!

In my Marketing class this evening, we took up the topic of re-branding. Here is a look at how some of the world’s best known brands have morphed over the last few decades.

It looks like the folks at the City of Kelowna have read up on their marketing literature. Or at least had a stroke of creative genius while trying to tailor a message for their intended audience.

An observant colleague of mine, Ian Everdell, came across this sign at a local bus station the other day.

I’d like to send out this call for b2b survey participants. Enquiro Research works tirelessly to put out excellent B2B focused research. Now is your chance to be a part of it.

We would like your input in an online survey, in order to understand more about your experiences when making business purchase decisions, and/or going through the process of short-listing vendors and business solutions. By completing the survey you’ll be adding valuable insight into an area of business that is undergoing tremendous change.

The survey will take you 15 – 20 minutes to complete and you could win a $25 Starbucks card to thank you for your valuable time.

Also, you’ll be able to register to be invited to Enquiro’s 2009 B2B webinar series, consisting of six high-powered free webinars delivering cutting edge insight into what’s happening in the world of online business-to-business marketing.

Click here to go directly to the survey and thank you for helping us to create world class research.