Is Quora Relevant for B2B Marketing?

It was just over two months ago that Robert Scoble gave an implicit endorsement for Quora, asking the question: Is Quora the biggest blogging innovation in 10 years?. Quora, made available to the public in June 2010, was co-founded by Facebook’s former CTO Adam D’Angleo, and at first glance appears similar to LinkedIn Answers, Wikipedia, … Read more

Aligning B2B Sales and Marketing Efforts in Social Media

Marketing and public relations departments tend to be the ones driving social media within companies. But what about Sales? How can they best contribute to carrying the brand message and communicating with prospective customers? Join us for our upcoming #B2Bchat session on Thursday, December 16 at 5:00pm Pacific, where we’ll dive in to: Aligning B2B … Read more

Social Media Statistics for B2B Marketers

Here is a new, must-see video for B2B marketers interested in social media. It has been prepared by our friends at Earnest Agency in the UK. Of the stats presented, here some which are especially noteworthy: CIO’s could well be the biggest blocker to social media adoption. Fifty-four percent of CIO’s prohibit use of social … Read more

Lead Scoring Best Practices

More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Many of us will remember when we used to process raw Excel lists, handing over hundreds of names with job titles and companies to our sales department, only to find that leads weren’t being followed up on. It … Read more

12 Questions B2B Marketers are Asking (or Should be Asking)

Blogging from SES San Jose, 2009 At a conference like SES, you’ll find search agencies, representatives from the search engines, consultants, bloggers, … and marketers. The marketers will fall into dozens of categories, by industry, company size, etc., and B2C and/or B2B. I’ve spent a great deal of time with B2B marketers over the last … Read more