“Being good… is different than being worth talking about.” – Andy Sernovitz
Imagine you are tasked with, or involved in, a major purchase decision for your company. Where do you go to for information? Whose advice do you seek and which recommendations carry weight?
As marketers, we understand value of word of mouth. Word of mouth is in our nature, and it’s powerful. How can we harness the opportunities before us to generate buzz, positive word of mouth, and new business referrals?
In our upcoming episode of #B2Bchat, we’ll look at B2B marketing as it relates to influence and word of mouth. Questions will include:
Q. What are the best ways to identify influencers in your industry?
Q. Do referral programs work? How?
Q. Brand advocacy: is it different in B2B?
Q. How can you (ethically) turn influencers into brand advocates?
Join us for the one-hour session, June 2 at 5:00 p.m. Pacific / 8:00 p.m. Eastern where we dive into the topic of Marketing to Influencers!