Why are so many B2B websites… boring?

I’ve worked with several website designs and website redesigns over the years, and one thing that always strikes me about B2B sites is how much they all look the same. With a few exceptions, you’ll most often find a polished, sterile, brochure-like presence which is sure to appease the discerning B2B buyer. But is this what is really needed? Why do B2B websites follow a similar pattern, and are there opportunities to break the mould and still be successful?

Join us for our latest Twitter chat where we’ll discuss these questions and more. “Why are so many B2B website designs… Boring?” on #B2Bchat this Thursday, April 28 at 5:00pm Pacific. We look forward to your input!

Q. What are the first things that prospects look for on a B2B website?

Q. Does fun mean unprofessional? Which B2B companies have found the right balance?

Q. How often should a B2B site be redesigned?

Q. What is the fastest way to spice up your current B2B site?

Q. Who should give input into a site redesign?

Q. Are corporate websites losing out to the Facebook page?

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