Using Content to Reach and Engage Your B2B Audience [#B2Bchat]

You’ve heard it many times: Content is King. And in a world where B2B buyers go online to find answers to their questions, content marketing is central to any B2B marketer’s strategy.

How do we best create, and leverage content to reach our audiences? Join us for our next #B2Bchat where we dive in to everything related to B2B content marketing:

Q. What types of content are most effective in reaching a business audience? Video? Blog posts? Infographics? White papers?

Q. What is the typical life span of content?

Q. Who should write your content? Product team? Marketing? Outsourced?

Q. Should content be gated (behind a form) or open?

Q. As a B2B marketer, what is your most popular piece of content ever? Why?

Q. Should you allow others to republish your content?

Q. How do you make content more sharable?

Join us Thursday, April 7 at 5:00 p.m. Pacific. Follow #B2Bchat to join the conversation!

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