Is Quora Relevant for B2B Marketing?

It was just over two months ago that Robert Scoble gave an implicit endorsement for Quora, asking the question: Is Quora the biggest blogging innovation in 10 years?.

Quora, made available to the public in June 2010, was co-founded by Facebook’s former CTO Adam D’Angleo, and at first glance appears similar to LinkedIn Answers, Wikipedia, Focus.com or Yahoo Answers. But do we need another Q&A site? And why is Quora getting so much attention lately?

B2B Marketers are starting to cross paths ever more frequently with this knowledge market site, whether it is a Quora listing on a Google search results page, or going to the site itself to exercise thought leadership.

In this Thursday’s B2Bchat, we dive into Quora’s role in B2B marketing.

Q. Which ‘knowledge market sites’ do B2B buyers go to for information?
Q. As a marketer, what is the best way to get involved with Quora or similar sites?
Q. Will Quora kill blogging?
Q. How can you manage brand reputation in the ‘knowledge market’?
Q. What is the future of Quora?

Join us on February 24 at 5:00pm Pacific for a live #B2Bchat on the relevance of Quora for B2B marketing!

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#1 Tweets that mention Is Quora Relevant to B2B Marketing? - Discussion at tonight's #B2Bchat, 5:00pm Pacific -- Topsy.com on 02.24.11 at 4:52 pm

[…] This post was mentioned on Twitter by Andrew Spoeth, #B2Bchat, Steven Parker, b2bchat, Ksenia Coffman and others. Ksenia Coffman said: Is Quora Relevant to B2B Marketing? Join us to discuss on #B2Bchat, 8pm ET -> http://bit.ly/hbpJxp […]

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